Portfolio for James Knight

Here it is: the big reveal. I’ll explain more in a later post, but here’s the jpeg of my idea. I’ll show and discuss my idea in class, as there isn’t a lot to go off from on the image.

With my millions of dollars, I’ve begun looking at sites for potential projects I would put my funding into. At Kickstarter.com, one project stood out to me for several reasons. The link can be found here. The project is called “Light” by Moore’s Cloud. The presentation of the idea is great. It starts off first with a video that is clear and concise, introducing the viewer to the project in the most efficient way. I get a great idea of what the product will be in just a few minutes. The go on to explain more down below, which was helpful in learning how much thought had been put into this project already. Being a millionaire, I want to make sure the campaign that I fund is well thought through and is actually serving a purpose. The project synapsis does a good job of proving that to me without me having to work too hard to come to that conclusion.

On Indiegogo.com, I found another project worth my time and money. The link can be found here. The layout was extremely effective; crisp, clean, and concise.  It had an introductory video that was quick and to the point, yet informative and influential enough to draw you in. What I found most impressive is what was found below. The writing was very concise and well written, and filled with facts that improved the validity of the project. It’s always a good sign when a project has a writer on their team that would take the time to illustrate so clearly what they were about and how I, the investor, could help. This project had already far exceeded it’s original goal, but they had set a new, more ambitious goal that they were encouraging people to help them with. An excellent example all around.

For my project, I would like to proudly announce that Indiegogo is our preferred choice. We’ll be posting pictures of our memes that will be posted all over midcoast Maine and showing the world that we don’t want this tank to come into our state. With the funds we raise we’ll work on mass producing the posters so that they’ll be seen in every major building in all of the towns along the coast. Your support will go towards printing costs so that we can provide high quality images to further increase the impact on the audience that our images will be creating. The more striking the image, the more support we could raise for our cause. We’re choosing Indiegogo because the layout is crisp and clean, the projects along the same vein as ours, and the process to make a new project is straightforward.

First goal: Finding a place for people to gather and collaborate online.

The Facebook page is a good start, but it’s a little stark. Content needs to be added onto the site that will give folks who are interested in the cause reason to go and learn more. Updates on events, memes, posters, protestors, location of the tank or any other quantitative or qualitative data would be helpful. This will create a place that you can send people who are interested in your cause and give them the tools they need to help you out. Ask everyone you talk to go to your Facebook, and show the link on posters and signs at all of the events you find yourselves at.

Second goal: Spreading the word.

Twitter would work excellently here. All events that are set up should be tweeted before, with lots of info and updates before the event itself. Tweeting during and after the event would help include people as well. Having this reliable network will allow you to send out the messages you want to share and have it travel  to people you don’t know. If the updates are often and helpful enough, you should begin to see those in your community retweet your messages and your messages will begin to reach more and more people.

Third Goal: Where to spread the news?

Even though the tank would be located in Searsport, many towns in Maine would be affected. Finding local groups that would help support cause would take some of the work off of your group by convincing them that it is worth their time and effort to raise awareness for your cause. With the data you have available, it shouldn’t be a problem to convince them. Showcase your website, facebook page, and twitter. Keeping the momentum within those cycles will help content maintain it’s freshness.