Article can be found here: http://www.ojr.org/ojr/stories/050614glaser/
This article talks about a contest that was held to see which website could get the most traffic or technocrati links between May 19 and June 9. What they found was the winners didn’t have short catchy names, or most of the things you’ll see big corporations trying to create in today’s viral advertising world. They were funny, controversial, meant to shock and awe. Many of them had long unwieldy names like http://forgetmenotpanties.contagiousmedia.org and came out in the top.
What’s important to take from this article is the trends that are appearing in contagious media now and for the future. Short, hip domain names are no longer important. Something that will stick in the brain is of the upmost importance, whether it comes from your content or your domain name. As long as you can make an impression, good or bad, you will get traffic. As they say, “there is no good or bad press; only press.”